EPILTECH x BRAND BUILDER MEZIANA M3A RASSI

MEZIANA_M3A_RASSI, a campaign by BRAND BUILDER.

Every day, Epiltech provides women with its expertise in hair removal, slimming, and facial care. However, when it comes to their communication, Epiltech refuses to perpetuate an age-old communication mistake, that of promoting the image of the perfect woman that women should aspire to be.

The brand refuses to tell women who to be, what to do, how to accept or reject themselves. « We’re not here to force them to fit into preconceived societal models. We’re here to LISTEN TO THEM, ADVISE THEM, SUPPORT THEM in a way that is most suitable to their experiences and desires. » – Dounia LAMHARZI, Marketing and Communication Director of EPILTECH.

With Epiltech, our goal is, on one hand, to free women from beauty standards in advertising, and on the other hand, to restore to them the complete freedom to decide, a freedom that belongs to them but has been taken away due to the creation of these same standards.

Epiltech is now the brand that shares your happiness when you feel comfortable in your own skin, but it’s also the brand that helps you achieve that if needed.

« Uniqueness is individual, not collective. » Every woman is unique, every woman tells her own story, and every decision regarding her body belongs exclusively to her. To remove hair or not, to reduce wrinkles or not, she is the mistress of her destiny.

« Today, the desire to feel comfortable in one’s skin exists in all women, but it remains internalized as an initially individual reflection due to the standards created by society in recent years. Therefore, this campaign is an opportunity to say that there is no reference, and what matters is feeling comfortable in one’s skin. » – Abdellah YOUSFI MAROUFI, Social Media Manager.

« This campaign takes the form of a love letter, addressed to all Moroccan women, to express our compassion and commitment to always help them feel comfortable in their own skin… because feeling comfortable in one’s skin has nothing to do with weight or appearance, it’s first and foremost a feeling. » – Sara ZOUAD, CEO of Brand Builder.